1. Urvashi Kaur
Urvashi Kaur is one of India’s leading next-gen fashion designers. Her creations have a distinct relaxed, bohemian feel to them. She attempts to create modern silhouettes for the new-age woman, who can wear her pieces from day to night. And the designs come at a reasonable price too. The designer also has her own line of accessories.
Grey pinstriped high wasited pants. Price INR 6,420
Sheer ecru linen hand block printed shirt and trouser with jacket. Price INR ,7,790
2. Bhumika Sharma
Bhumika Sharma is a Delhi-based fashion designer. Her designs are majorly inspired by Indian traditions and culture. Also, floral prints are a major fixation for the young designer. The silhouettes are comfortable, casual yet classy. You can strut around like a diva in her designs, without spending a bomb on them. Bhumika currently retails her collections through her exclusive studio in Delhi, and a multi-designer store called “Moh” in Ahmedabad. Her designs are also available online on Pernia’s Pop-Up Shop.
3. Bungalow 8
Bungalow 8 is a fashion and lifestyle store based in Mumbai. Founded by Maithili Ahluwalia, the brand was initially started as an interiors store. It has now expanded to offer clothing, antiques and artisanal jewellery also. The womenswear range offers contemporary clothing for the modern woman. The designs are elegant yet casual, and come at a reasonable price.
Black pintucks pocket asymmetric shirt. Price INR 7,500
White and grey stripes print jumpsuit. Price INR 8,500
4. Pernia Qureshi
Pernia Qureshi is style icon and fashion entrepreneur, who turned to designing costumes for Bollywood with the film ‘Aisha’. Her eponymous label – Pernia Qureshi, offers a stylish mix of feminine and classic styles for the modern, sophisticated woman, without burning a hole in your pocket. She also has a successful e-commerce venture to her credit, Pernia’s Pop-Up Shop. It is a carefully curated design platform that has made India’s premier designers accessible to the world.
Navy drop-waist dress. Price INR 6,800
Citrus embroidered top. Price INR 6,000
Gold foil print asymmetrical dress. Price INR 5,250
5. Masaba Gupta
When it comes to quirky fashion, Masaba Gupta rules the roost. Her fun and kitschy prints have provided a fresh, new take on fashion. While her main label already is relatively cheaper than most of her contemporaries, she has recently launched her budget line-Masaba Lite, for those who live on “pocket money”. Which means, you get all the quirkiness that is quintessentially Masaba, without upsetting your wallet. 🙂 And if you’re still craving for more, check out her capsule collection for e-commerce site stylista.com.
Pink and yellow ‘Masaba’ candy print skirt with yellow bustier. Price INR 9,700
Black and white cone print top. Price INR 4,800
6. Shift by Nimish Shah
Designer Nimish Shah launched the label Shift in 2010. The designer offers sophisticated and covetable style options for urban Indian women.
White camouflage print midi dress. Price INR 9,500